Founding work
Pinpoint
The sales intelligence platform for car dealerships. Co-founded in 2026 by Deniz Göçek (CEO), Derin Göçek (CMO) and Emre Benian (CTO).
The platform
Pinpoint is the sales intelligence platform for car dealerships: an AI layer that sees every call, text and email and the CRM record, understands every customer and every sales rep, trains the team, and acts within the dealership's approvals. Managers investigate any customer or conversation and get cited answers. Reps are coached from their real conversations and trained by AI voice agents that play customers, then give direct feedback on the call about what they could have done better. The platform proposes the next step, executes the CRM and follow-up actions a manager approves, and runs sales workflows end to end within configured permissions. Its voice agents complement the team: inbound, they answer only the calls the team missed; outbound, they draft the calls and the manager decides which ones go out. Nothing acts outside the permissions each dealership sets at onboarding. Dealerships first, every sales team next.
Why the Deep Sea Media founders started it
After managing sales and marketing for more than a hundred businesses at Deep Sea Media, Deniz and Derin kept seeing the same gap: the customer's story lived in calls, texts and a CRM that never agreed, and the manager rebuilt it by hand. Pinpoint is the layer that sees all of it, understands each customer and each rep, and acts inside the store's rules. Car dealerships are the first vertical because the pain is acute and the cycle is short.
Where it stands
Available today: call and text intelligence with cited investigation, per-rep review and proposed next steps. Being built now: voice agents that answer the calls the team missed and draft outbound calls for a manager to approve. On the roadmap: CRM and email intelligence, AI roleplay training with direct feedback on the call, approved actions and end-to-end workflows.
Links
Website: usepinpoint.ai
About the company: usepinpoint.ai/about
Free tools for dealership sales managers: usepinpoint.ai/resources
LinkedIn: linkedin.com/company/pinpoint-intel
Instagram: @usepinpoint.ai