PAID MEDIA · 18 PLATFORMS, ZERO MARKUP
Media Buying (Paid Ads)
You need more customers without guessing where they come from. Ads put your business in front of people already looking to buy, and every dollar reports back.
01Why eighteen
Most agencies run two platforms.
Your buyer doesn't live on two. They scroll Meta in the morning, watch TikTok at lunch, search Google when they decide. They listen to Spotify on the drive home and stream Netflix at night. Running ads on two of those is a coin flip. Running on eighteen is coverage. Meta, Google, TikTok, YouTube, LinkedIn, X, Reddit, Pinterest, Snapchat, Spotify, Amazon, Apple Search, Bing, DV360, The Trade Desk, Netflix, Hulu, Roku.
02What we actually do
Three pieces. Every week. Owned by you.
- Launch audit
We read the last ninety days of Meta and Google. Three line items we'd cut, three we'd double, the campaigns that should never have run. You get the audit whether you hire us or not.
- Eighteen-platform plan
Your buyer doesn't live on two channels. We map the eighteen we run and pick the five that earn their budget for your ICP this quarter. The rest go on the kill list, written down.
- Weekly optimization
One report every Monday. What moved, what didn't, what we're testing next. Zero markup on spend. Your cards, your accounts, your data, every week.
03Who this is for
We're picky about who we run media for.
Media compounds. So does noise. Here's who buys this. Here's who shouldn't.
For
Owners of $1M–$50M consumer or B2B brands with a tracked conversion event and the ability to fulfill more demand.
Not for
Pre-revenue founders without a tracked conversion. Or anyone hoping ads will fix a product nobody asks for.
04Outcomes
Three things you walk away with.
- Deliverable
Accounts opened
in your name, on the platforms your buyer is on.
- Deliverable
Tracking wired
pixel, CAPI, and conversions tagged so the numbers are real.
- Deliverable
Weekly reports
spend, leads, CPL, and what we're changing next week.
06FAQ
You might want to know
Do we need strategy before paid ads?
Often, yes, though not always. If you can describe your buyer in one sentence and your offer fits a tracked conversion, start with ads. If either is fuzzy, run strategy first or fold it into onboarding. We'll tell you which on the discovery call.
Why 18 platforms?
Your buyer doesn't live on two platforms. Meta in the morning, TikTok at lunch, Google when they decide, Spotify on the drive home, Netflix at night. Two of eighteen is a coin flip. Eighteen of eighteen is reach.
What does zero markup on media spend actually mean?
Your card pays the platform directly. Meta charges you, not us. We never touch the money. We charge a management fee for the work, agreed in writing. Your ad budget goes to the platforms directly, with zero markup.
How long before we see results?
First numbers within two weeks. Consistent results by month three. We don't sell overnight miracles, and the agencies who do are usually selling something else. Six months in, you have a high-ROI machine.
Who owns the accounts and the data?
You do. Every account is opened in your name. Every dollar of media spend goes on your card. If we ever part ways, you walk away with everything: the accounts, the pixels, the audiences, the learnings.
Do you handle the creative too?
Yes. Static, video, motion, copy, whatever the channel needs. We test in batches and rotate fast; the average ad set sees fresh creative every two weeks. If you already have a team you love, we work alongside them.
A family in advertising since 1919. Eighteen platforms run in-house today. You own every account, every pixel, every dollar of spend.
Camera on. Numbers up. No deck.
Bring your last 90 days of Meta and Google. We'll come to the call with the three line items we'd cut and the three we'd double. You take the read either way.