The plan before the spend.
Positioning, ICP, channel mix, calendar, GTM, AI strategy, and quarterly reviews. We write down who you sell to, how you describe what you do, where you fight for attention, and what to measure. Then we sit with the document every ninety days to make sure it still describes the business you're actually running.
Most strategy mistakes are not loud.
They show up as a steady drift. Two platforms running at half weight instead of one at full. A founder who can describe the product in six different ways depending on the room. A calendar built around what the team can produce instead of what the market is asking for. None of it looks like a problem on a Tuesday. Over four quarters it costs a consumer brand somewhere between one and ten percent of revenue. On a twenty million dollar business that's a strategist's salary every month, paid in compounding error.
Five pieces. Written down. Owned by you.
Who you sell to in a sentence, who you don't in another, and the language that separates the two. Written down, not implied.
We pick the three platforms that earn their place in your year, not the eighteen you could be on. The rest go on the kill list.
Twelve months of organic posts, paid pushes, launches, and seasonal beats, mapped against revenue moments. Owned by your team after handover.
Every ninety days we open the plan and read it against the actuals. We rewrite the parts that didn't survive contact with the market.
Where AI is now genuinely faster than your team, where it isn't yet, and what to build versus what to wait on. No demos. No hand-waving.
We're picky about strategy work.
The plan only earns its fee if the business is in a stage where a plan changes the outcome. Two short lists.
- Owners of consumer brands between $1M and $100M in revenue.
- Founders pivoting the offer, the positioning, or the market.
- Marketing heads who inherited a calendar of chaos and have to make it make sense.
- Pre-revenue founders without a tracked conversion event.
- Pure B2B SaaS, we work in consumer.
- Anyone who wants tactics without a plan to hang them on.
Three things you walk away with.
A 12-month strategy document
Quarterly checkpoints. Specific enough to act on. Short enough that the founder reads it twice.
A real channel decision
Not eighteen platforms. The three that earn their place, with the case for each written down.
The single sentence that does the most work
The piece of brand language we'll use on the homepage, in the ads, in the deck, and in the email. Once we have it, we stop arguing.
You might want to know
Do we need strategy before paid ads?
What's the deliverable?
Quarterly reviews, what happens in them?
When isn't strategy worth the investment?
Book a 15-minute discovery call.
Bring the last four quarters of numbers if you have them. We'll spend the call reading them out loud and telling you the two or three things we'd change. Either way, the read is yours.