Branding
Logo, type, color, voice, and the rules for using them. We do refreshes for brands that have outgrown an old mark. Full rebrands for businesses moving their positioning. The output is a brand kit, guidelines, templates, asset library, plus a recorded handoff. Anyone you hire after us knows what to do.
A brand isn't a logo.
It's the answer to the question your customer is already asking about you. A logo is the shorthand. The work that earns it: positioning, voice, color, typography. And the rules that hold them together when fifty people use them across a hundred surfaces. Six to twelve weeks per rebuild. Four for a refresh. Two brand reviews a year keep the system honest after handoff. We've been answering that question for brands since 1919. We do refreshes when the audience still recognizes you. Rebuilds when the positioning moved and the identity hasn't.
A good logo will not save a bad idea.
Brand work earns its fee when the business has something worth marking. There are two kinds of businesses here. Find yourself before you book the rebuild.
Founders rebranding around a sharper positioning, or businesses where the old identity feels older than the team.
Pre-product startups that need to validate before they invest in identity. A good logo will not save a bad idea.
Three things you walk away with.
Logo system
primary mark, secondary marks, and a system that holds at every size.
Brand kit (PDF + Figma)
type, color, voice, and usage rules.
Recorded handoff
15 minutes, so a future designer doesn't have to guess.
You might want to know
Refresh or full rebrand, which do I need?
How long does a rebrand take?
Do you do naming?
What do I actually get at the end?
A century of brand work. Slow on purpose.
Bring three brands you admire and one you don't. We'll spend the call telling you which moves on each you should steal and which you should avoid.